We all know, love and are guilty of getting lost in IKEA, but if you haven’t heard of Byredo, do yourself a favour and march into your nearest Mecca to get acquainted. Famous for its unique scents –fragrances and candles alike- and chic, minimalist packaging, you can see why IKEA is collaborating with the fellow Swedish brand.
So what do we know so far? IKEA have blogged about the limited edition collection - teaser below- and we can’t wait to hear (smell, see…) more.
“We’re trying to develop a ton of smells enforcing the idea that everyone has a different relationship to it, and nothing is right or wrong,” Ben explains in the post. “We’re working on using scent to communicate emotions and tell stories of people, culture and design. It’s a layer we’ve imagined can add a very intimate experience to this scale that IKEA works in.”
We couldn’t agree more Ben. Stay tuned...