It’s no secret that 2019 has been the year of the influencer. The rise of social media has given a new flame to the stars we know and love. We follow their lives on Instagram, watch their YouTube videos and wait in anticipation for their new makeup and clothing lines to drop. The influencer has become part of our everyday vocabulary, so there’s no question that an awards show dedicated to honouring America’s top beauty influencers of 2019 is completed warranted.
Yesterday, your favourite social media stars, beauty gurus and content creators gathered to celebrate everything we know and love about beauty – and of course, to rock the pink carpet. Keep scrolling for the best beauty and fashion looks to hit the carpet at the American Influencer Awards.