Aje expertly mixes together sculptural rock-like silhouettes in voluminous forms, juxtaposed against rugged masculine tailoring and hand-painted prints inspired by Australian native flora. Abstract eucalypt embroidery joins forces with signature silhouettes of exaggerated proportion, whilst leather mirrors the array of hypnotic hues present in the Australian landscape - wattle yellow, gumnut green, rock red, salt lake pink and desert sky blue.
In some of the pieces, Edwina and Adrian have mixed in Australian imagery that is both distinct and playful: "We love to experiment with contrast, texture, and hardware within all of our collections," the design duo said. "For Resort 20 we wanted to pay reference to 'Australiana' but in an interesting and unexpected way. In doing so we created custom Aje patchwork and hardware featured throughout the collection that act as a playful yet subtle nod."
"Textured patchworks feature cultural symbols that have been reimagined under the Aje lens - a kangaroo sign, the map of NSW, and playfully the coordinates from the Aje Sydney head office to Perth and Alice Springs," they add. "The custom hardware for the season depicts a very small but precise map of Australia, present throughout the collection through statement buttoning. We found that these subtle references were the perfect way to pay homage while still being a bit playful and tongue-in-cheek, which in itself is very Australian."
One dress has already made waves across the world - being seen on the street style set across all four fashion weeks, including the likes of Bettina Looney and Kate Waterhouse.
Speaking of the dress that has already reached cult-status, the brand's designers said: "As a brand, we are known for untamed volume, which is always paired with structure. Our fondness for the exaggerated sleeve emerged through our love of experimenting with movement and volume. There is a true sense of effortlessness and unbridled freedom that comes through the use of a billowing sleeve that we just can’t get enough of. For our Resort 20 collection, we wanted to play around with shape and movement, adding a modern update to a classic Aje shape.
"Our Mimosa cut-out midi dress in wattle incorporates our signature silhouette of exaggerated proportion, with new season detailing and a statement print. With the application of the wattle motif, we wanted to pay reference to the Australian native yet still in a unique and subtle way. In doing so we played around with the composition of the print, manipulating the wattle until it became quite abstract - we found the result to be really interesting and evocative. Like with all of our designs we wanted to add balance, which we found thorough contrast.
"The application of the wattle, a vibrant hand-painted watercolour, transposed onto silk, created the exact balance and contrast we were after. The silk-linen dress at once remains relaxed for an effortless everyday approach, while the exaggerated sleeve and cut-out back add a modern twist. We love to incorporate print and texture in new and interesting ways and a bold print is a perfect way to revitalise a tried-and-tested favourite."
The Mimosa cut-out midi dress has also been worn by the likes of Lisa Aiken, Elle Ferguson and Ellie from Slip into Style.
The new campaign features ultimate Aje girl and season muse Ajak Deng as she brings the collection to life, and is available online now.