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| Emma Stone and Olivia Wilde join Revlon |
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In Hollywood, film roles and red carpet moments are big business, but nothing confirms your A-list status as significantly as a lucrative cosmetics contract.
For Emma Stone and Olivia Wilde, that pinnacle of achievement is now here. Both women were recently unveiled as the latest Global Brand Ambassadors for American cosmetics giant, Revlon.
The two have been busy in the last 12 months establishing their Tinseltown cred – last year's Easy A propelled Stone into the spotlight, while Crazy, Stupid Love (now showing) and the soon-to-be-released The Help both confirm her acting prowess. Since 2007 Wilde has been lauded for her role in TV's House, but this year she has graced the big screen no less than three times in Tron: Legacy, Cowboys and Aliens and The Change-Up.
Stone and Wilde join the ranks of an illustrious group of women who have supported Revlon over the years: Elle Macpherson, Jessica Alba, Jessica Biel and Halle Berry have all borne the title of Global Brand Ambassador for the super-brand.
"I have been familiar with Revlon for as long as I can remember," says Stone. "To me, nothing is more important than inner beauty and I am so glad to be associated with a company that recognises, supports and positively impacts women's issues." She adds, "Revlon recognises that every woman is multifaceted and magnificent in their own way and the expression of individuality is as important to Revlon as it is to me."
Wilde agrees, having always admired the company for their commitment to helping women feel beautiful, both inside and out. She says, "Creatively, Revlon has never been afraid to push the envelope, which is important to me. I also love that they use their tremendous recognisability around the world to do good as one of the industry's biggest champions of women's health. It's exciting to join a company with a big heart and big ideas!"
Revlon's Global Artistic Director and world-renowned make-up artist, Gucci Westman will be creating the beauty looks for the girls' first campaign, set to premiere in early 2012. The campaign will see the launch of new, innovative colour cosmetics and nail polishes for the brand.
- Katrina Cheung |
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