(Elle Ferguson (R) with TheyAllHateUs partner Tash Sefton)
As one half of the creative duo behind fashion blog They All Hate Us (along with this month's InStyle What We're Wearing diarist, Tash Sefton), Elle Ferguson is best known for her understated style. But it isn't just her denim cut-offs, silk button-ups and sky-high stilettos that have everyone talking; her blonde tresses are as covetable as her wardrobe. She describes the look as "a mix between beach hair and Victoria's Secret [waves]".
Here, Ferguson reveals how she creates her signature look (hint: it's an overnight process):
1 "At night, I wash my hair with a volumising shampoo and conditioner specifically formulated for fine hair. I spritz in sea-salt spray (I use two because I like my hair really crunchy) and let my hair dry naturally."
2 "The next morning, I curl my hair using a curling wand. I start from the back and work my way around to the front, doing the right side, then the left."
3 "I can't live without volumising powder. I sprinkle a 50-cent-piece-sized amount into my hand and crunch into my hair, starting at the roots and working down to the ends."
4 "Next, I brush out the curl with a large paddle brush. Then I spray in a lightweight hairspray. If it goes a bit flat, I turn the tongs back on and put some more curls in but the glory of this look is that it doesn't need to be perfect."
5 "The style usually lasts three days. At the end of each day, I spray in dry shampoo and sleep with it in, gently brushing out any excess in the morning."
(O&M Surf Bomb, $24.95; 1300 724 635, Toni&Guy Hair Meet Wardrobe Shampoo for Fine Hair and Toni&Guy Hair Meet Wardrobe Conditioner for Fine Hair, both $16; 1800 061 027, BaBylissPRO Ceramic 25mm Curling Iron, $82.95; http://i-glamour.com, Mason Pearson Large Extra Pure Brush, $299; 03-8587 4650, Schwarzkopf Instant Volume Powder, $9; 1800 022 219, L'Oreal Paris, Elnett Satin Diamond Hold and Shine, $9.95; 1300 659 359.)
– Chloe Brinklow